Thursday, April 11, 2013

UConn Unveils New Husky Logo: No More Mr. Nice Pup

Coming straight from UConn Today, we get the new and improved Jonathan Husky.

Wait. Jonathan? Really? Was Claude taken? Or Horatio?

Actually, scratch that last. Horatio would be sort of cool. Better than Jonathan, anyway.

The report explains that the new logo is part of a rebranding campaign that will make "UConn" the exclusive phrase on every athletic uniform and have all Husky teams rocking the Husky logo.

(Yeah, this dude totally doesn't look like a Jonathan.)

More following le jump.

Women's basketball coach Geno Auriemma is already in love with the new dog. “This logo is everything that a Husky is supposed to be – powerful, aggressive, determined,” he says. “It is looking right through you and saying ‘Do not mess with me.’ This is a streamlined, fighting dog, and I cannot wait for it to be on our uniforms and court.”

Everything Geno says, I'll co-sign. This does look like an angry dog, if a little generic considering that EVERY COLLEGE LOGO IN AMERICA is now being designed to look angry. Next time we see UC-Santa Cruz rebrand Sammy the Slug, he'll probably be rocking face paint and spiked shoulder pads like the lost third (fourth, if you count Droz) member of the Legion of Doom.

Streamlined is an important word from the boss of the Husky women (BTW, Auriemma is even more of a badass because he's been able to convince so many talented late-adolescent girls to voluntarily be called "Husky women" for four years).

CBS Sports blogger—and former 4 Quarters Radio guestMatt Norlander holds forth that the panting tongue of the previous logos undermined their ferocity. Judge for yourself:

I think I can live with the tongue, but damn, Jonathan needed a haircut the last 11 years or so. It's hard for me to believe that a shaggy dog will rip your throat out. There's a reason you don't usually see the police using killer sheepdogs.

(Especially ones named Jonathan. Sorry, I'll get off it now.)

Besides, I could easily be convinced that the previous two logos were merely extreme closeups of whatever yappy little rat Paris Hilton is carrying around in her purse these days. 1980's and 1990's Jonathan looks a little Pomeranian-ish to me.

Honestly, UConn may not have gone angry enough. Let's dab some red in the eyes, too. Make this mutt look like he's possessed by Satan. With him looking straight at you, you'd feel like he was burning your soul.

That'd teach people to make fun of his name.

Even people like me.


Sorry, still snickering over Jonathan.

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